Google Inc’s recently proposed acquisition of Motorola Mobility Holdings Inc raises some important economic issues about the merits or otherwise of vertical integration between device, platform and application providers in the communications sector. One concern for Google’s shareholders is that restricting access to a particular device, platform or application could easily alienate wholesale and retail customers, and may not be a successful long-term strategy for sales and profitability.

Frontier (Australia)’s latest bulletin examines firm strategy in the light of vertical integration in this sector.

For more information, please contact Marita O'Keeffe at call +61 (0)3 9620 4488.

Subscribe to our latest Insights.


Next Steps: Sync an Email Add-On

To get the most out of your form, we suggest that you sync this form with an email add-on. To learn more about your email add-on options, visit the following page ( Important: Delete this tip before you publish the form.
Browse by