Measure for measure – Frontier Economics bulletin
DO ESTIMATES OF VIRTUAL WATER AND FOOD MILES REALLY HELP CONSUMERS TO MAKE ENVIRONMENTALLY FRIENDLY CHOICES?
The catchcry “think globally, act locally” has encouraged individuals to actively respond to global challenges through their personal choices. The ideas of virtual water and food miles are currently popular as means to guide consumers to make environmentally-aware choices. But are they actually effective measures of environmental friendliness? Do they promote the public good in the form of better environmental outcomes? The latest bulletin from Frontier (Australia) considers these questions.
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